New Products and Services

PersonicX® Onliners

PersonicX Onliners breaks new ground with an individual-level segmentation system that places U.S. consumers into one of 50 segments based on their online and digital behaviors as well as their demographic characteristics. Powered by 14 online behavioral models, PersonicX Onliners successfully segments the U.S. market according to different online behaviors, crucial to understanding what your customers are doing online, how they use the Internet and how you can best access them. PersonicX Onliners will be available Fall 2010 for Enhancement and List.

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InfoBase-X® Social

Social networks are growing in popularity and influence with consumers making buying decisions. Marketers are starting to take notice of social networks and are trying to determine how to add social networks into their strategy. Acxiom provides access to social network data at a consumer level and can link that data to other InfoBase-X consumer data, packaged analytics and email.

InfoBase-X Social Network can recognize: Social network memberships, number of friends by network in ranges, number of membership sites and activity dates (first and last activity date).  Social network membership includes: Bebo, Facebook, Flickr, Flixster, Friendster, HI5, LinkedIn, MySpace, MyYearbook, Plaxo, Tagged, Twitter, etc. Additional demographics and a Data Portrait Analysis can provide insight into core demographics and interests within each social profile. Elements available include:

Acxiom is also creating a new Social Networker Niche List. Clients will be able to use this data to increase awareness of and drive new prospects to their own social network sites. The initial offering will focus on the three most popular social network sites: Facebook, LinkedIn and Twitter.

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Family Ties Suite

The Family Ties suite of offerings can provide the insight clients need to help them recognize family relationships that extend beyond the traditional household boundaries so they can reach others who have an influence on, or a stake in, their customers’ or prospects’ decisions.  

Because extended-family influencers don’t always share a household, it has always been a challenge to recognize and appropriately communicate with these stakeholders. By recognizing these relationships, grouping them logically and delivering them in ways that can power prospecting, retention and cross selling, InfoBase-X® Family Ties will help you deepen relationships with your valued customers of today and reach their next-generation family members who may become your best customers of tomorrow. The InfoBase-X Family Ties suite of offerings includes:

• Adults With Elderly Parents
• Potential Inheritors
• Extended Financial Householding
• Grandparents

Decisions surrounding any or all of the following may have substantial inter-generational impact, and family influencers and stakeholders may not live in the same household or even the same state:

• Long-term care insurance
• 529’s and education savings accounts for grandchildren
• Life insurance and annuities
• Inheritance and estate planning
• Retirement communities and assisted living arrangements

Family Ties are available for list or for enhancing customer files. 

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Home Market Value Update

Our sources have provided updated Home Market Value information. These changes are now effective for the real property file, enhancement and consumer list. Shifts will be directly seen in the elements that use Home Market Value: 8642 Home Market Value; 9750 Home Market Value – Actual;  8583 Home Market Value - Premier Ranges;  8438 Home Market Value – Ranges;  8704 Home Loan-to-Value – Actual;  8584 Home Loan-to-Value – Ranges;  8463 Home Market Value Deciles; 8663 Home Equity Available; 8707 Home Equity Available – Actual;  8585 Home Equity Available – Ranges; 8706 Home Equity Lendable – Actual; 8586 Home Equity Lendable – Ranges.

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Acxiom InfoBase-X® Affordability U.S.

InfoBase-X Affordability U.S. provides insight into a consumer household’s ability to respond to changes in their own lives as well as changes in the larger economic environment. This easy-to-use multivariate model clusters households into 30 segments that are directionally aligned to three groups (Cushioned Comfort, Keeping Pace and No Frills) that provide a clear picture of household financial cushion and ability to afford spending. Clients can track customers over time and recognize which household’s financial circumstances have changed due to the economic environment in order to make the right offer at the right time. Available for enhancement.

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Income Deciles: Income is a Relative Measure

Planning to target middle income households nationally or in a certain region of the United States? Acxiom’s Income Deciles element makes it easy to determine middle income households in Fairfax County Virginia (median household income $105,000) and Knox County Kentucky (median household income $18,000) by scaling income into deciles from one to 10. Income Deciles is a multivariate modeled element built using national survey data, InfoBase-X household level income and U.S. Census data and then scaling the information to normalize into 10 deciles by county. Available for enhancement and consumer list.

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NetWorth Gold

NetWorth Gold underwent a refresh of the model to reflect the current economic climate. While the model is constantly fed new information as it becomes available, the overall model was revised to bring it in line with the economy. The updated version of NetWorth Gold is considered to be the most accurate and current net worth assignment for households available anywhere.

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InfoBase List – New Elements Now Available!

The following list of data elements have recently been added to consumer list:

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MultiChannel Campaign Optimizer

Acxiom’s Multichannel Campaign Optimizer is a streamlined, end-to-end marketing solution that enables you to quickly develop, test and refine multichannel campaigns for maximum reach and minimal cost. This solution addresses multiple marketing channels and business-to-business and business-to-consumer target markets. With an all-inclusive price, this solution is designed for those mid-tier market clients making the transition to high performance multichannel marketing, specifically the combination of mail, email and/or telemarketing.

We start with an Acxiom core competency – the best marketing data available – and add valuable insight at each step of the campaign process to help develop, test, revise and implement a successful marketing program. Steps include defining marketing objectives, determining the best channel mix, testing marketing objectives, evaluating results, leveraging test results and implementing a closed marketing loop. 

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