Modeling and Segmentation Analysis
New database marketing technology makes it easier than ever to use enhanced techniques to dramatically improve your clients’ results.
New technologies and cost efficiencies are making sophisticated database marketing techniques easy and affordable for most companies. Profiling, modeling, and data appends can have a significant impact on results by taking the guesswork out of targeting. In the current economy, companies can leverage these techniques to maximize results, reduce costs, and improve profitability.
Acxiom’s PersonicX suite is a highly sophisticated household-level consumer segmentation and customer mapping system, powered by Acxiom’s InfoBase-X household data. PersonicX provides a variety of powerful segmentation analysis tools including 70 Classic PersonicX Clusters and 21 life stage groups. It also provides specific target segments for the insurance, financial services and Hispanic markets. PersonicX LifeChanges® gives marketers a tool to track consumer movement from one life stage to another. And PersonicX® Geo is ideal for a targeted geodemographic segmentation. With PersonicX clients gain an in-depth understanding of their customers and their buying habits to inform and improve positioning, targeting, product development and, ultimately, results.
Request Additional Information
On-demand targeting provides a fast and effective way to target the prospects who are most likely to respond to a direct marketing campaign or offer. Acxiom takes a sample of your client’s customer file and matches it against our InfoBase-X® Consumer List of more than 120 million households. Using advanced modeling techniques, Acxiom examines thousands of demographic, psychographic and buying patterns to find correlations between customers with a higher-than-average penetration to develop a predictive prospecting model. Acxiom’s depth of data increases the accuracy of on-demand targeting results. On-demand targeting improves mailing efficiency and effectiveness, decreases the cost and waste of mailing to non-responders and increases sales and profits.
Request Additional Information
Acxiom can help your clients develop a profile of their current customers and use that knowledge to target new prospects. Our database profiling analysis matches your customer file against our InfoBase-X Consumer List and uses our inventory of more than 1,500 data attributes to create a detailed customer profile. These attributes include geographic location, demographic characteristics, product preferences, lifestyle segments and interests. We overlay this profile on our prospect mailing lists and provide you with a model to select the prospects most likely to respond.
Request Additional Information
When firm offers of credit are impractical, Acxiom’s economic assessment selections can provide a cost effective solution for Invitation to Apply (ITA) offers. Acxiom uses a statistically derived scoring system to identify performance within a geographic area from historical patterns of credit usage and payment behavior. ITA scores are derived from such powerful predictors as mortgage, retail, credit card debt and other trade line information. The ITA scores are applied to Acxiom’s InfoBase-X Consumer List and the Acxiom® Bankruptcy List along with an industry-like score of 450-850 to help your clients easily choose the credit segments they desire.
Request Additional Information
