Direct Mail Marketing
Support your clients with the highest quality lists and data available.
At Acxiom, we are constantly improving the quality of our lists and data. We’ve enhanced the InfoBase-X™ generation of consumer and business lists and databases with better coverage, more selections, and more current data. Rely on InfoBase-X for the best market coverage and deliverability—and the best results for your clients!
Acxiom reduces new customer acquisition costs and increases return on investment by providing the industry’s most accurate prospect names and addresses. This accuracy is achieved through Acxiom’s proprietary processes, including AbiliTec and BestAddress, resulting in the absolute fewest number of duplicates and the best-known addresses for your prospects.
MyAcxiomStore.com gives you direct access to order lists online, or contact a Specialist directly for expert advice and personal service. Rely on Acxiom lists and data for the highest response and ROI.
Acxiom’s InfoBase-X Consumer List is a comprehensive national consumer list providing over 111 million households and more than 176 million individuals. The file is completely rebuilt every two months with interim monthly phone refreshes and suppressions. We start with over 800 million names and addresses compiled from multiple sources including county recorder, county tax assessor files, other compiled lists and telephone directories. Acxiom applies our AbiliTec links to each record effectively reducing duplicate records. InfoBase BestAddress then identifies the most recent address for the record. Finally demographic and real property data is applied to each record via InfoBase-X Enhancement. The end result is the most accurate, comprehensive prospect data available for marketing today.
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In business-to-business marketing, accurate address and telephone information for direct mail and telemarketing programs is key to maximizing results and minimizing costs. InfoBase-X Business file provides a comprehensive list of businesses with key firmagraphic information at a very competitive price with the added benefit of Acxiom’s world class delivery and customer service. All records go through Acxiom’s address standardization processes so that the most complete and standardized addresses available are provided. All files are brought together with proven business rules resulting in a file containing the least number of duplicate records.
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Valassis occupant list provides 100% coverage of every occupant in your target market, even if a name is not available. Valassis offers "saturation" opportunities so mailers can reach every customer in every neighborhood. This list is the most comprehensive, up-to-date residential list available. Updated weekly via the United States Postal Service, the list contains more than 135 million residential addresses. You reach more than 27% more addresses than other national files for the most complete market coverage.
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When a consumer has recently filed for bankruptcy, the most important next step is to reestablish their credit. Secured credit cards, auto and other products can give them the opportunity to get back on their feet after such an unfortunate event. These consumers have a need to be credit worthy again. Acxiom Bankruptcy List is a comprehensive source for marketers who want to target individuals who have a bankruptcy filing. As with all the data products Acxiom offers, this list is multi-sourced and updated frequently to provide the best data available for your mailing needs.
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Acxiom’s Real Property List, the industry’s largest compiled property database, contains over 59 million properties representing more than 48 million property owners. With coverage in more than 75% of the Metropolitan Statistical Areas in the country, this list gives you the broadest and most accurate coverage available. The records in Real Property List are compiled from county recorder and assessor files. Our records are true, verified homeowners, not inferred homeowners from modeled data. With more data on each consumer property record than any of our competition, Real Property List gives you optimum selectivity.
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Acxiom’s New Homeowners List is a selection of more than 1.4 million consumers who have moved in the past 6 months. This is a targeted segment of the InfoBase-X™ Consumer Database. The file contains the most up-to-date real property information directly from U.S. County Recorders’ offices. Because we update the file on a weekly basis, you're sure to get the freshest data available. New homeowners invest heavily in products and services to help them adapt to their new location, home, and lifestyle.
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Acxiom’s New Refi/Equity Borrowers file contains the most up-to-date real property information directly from U.S. County Recorder's offices. Because we update the file weekly, you're sure to get the freshest data available. Since New Borrowers have just gained a substantial amount of buying power, they make a great target for marketers of home improvements, appliances, furniture and more.
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Acxiom’s New Movers List is a selection of more than 6 million consumers who have moved in the past 6 months. The New Movers File, a targeted segment of the InfoBase-X™ Consumer Database, is ideal for a long list of new products and services that consumers need to help them adapt to a new location, household, and lifestyle. Consumers who have recently moved need to establish relationships with neighborhood services, home furnishings, telephone and Internet service providers, banks, local entertainment venues and more.
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Acxiom’s Pre-Movers List gives marketers a head start of several weeks over competitors who are using more traditional new mover or new homeowner files. Companies alerted to these significant pre-mover, life-event triggers have the potential to influence consumers when they are most likely to buy or modify their buying patterns. Thus, Pre-Movers List enables companies to proactively provide timely and relevant incentives to shape buying habits and obtain a healthy return on their investment.
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