Database Marketing
New database marketing technology makes it easier than ever to use enhanced techniques to dramatically improve your results.
New technologies and cost efficiencies are making sophisticated database marketing techniques easy and affordable for most companies. Profiling, modeling, and data appends can have a significant impact on results. It takes the guesswork out of targeting and can provide more predictable results. In the current economy, companies can use the leverage of these techniques to maximize results.
With Acxiom Data Enhancement Packages, your clients can add any attribute on the InfoBase-X Consumer List to their customer file. This function is particularly valuable when performed in conjunction with a Database Profiling Analysis that recognizes the attributes that are most predictive of higher response. With minimal effort or cost, your client’s house file can become more targeted and more profitable. If your clients rent their customer files, database appending will make their lists a more attractive, valuable list rental property.
Acxiom’s Data Enhancement Packages are building blocks to help companies select the right data enhancement package for their needs. Foundation Packages include a range of demographic data appends from 22 to 54 attributes, and 100% coverage of all zip codes with 12 key demographic elements.
Industry Packages can be combined with a Foundation Package to create a complete and rich data set for any customer file. Industry Packages include:
- Auto
- Communications
- Retail Banking
- Credit Card
- Health Care
- Health Insurance
- Life Insurance
- Auto Insurance
- Home Insurance
- Investments
- Media
- Addressable Media
- Travel and Entertainment
We also offer a special Broker/Reseller Package with 241 data elements.
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Acxiom MarketEdge-X provides clients with an effective customer and prospect database solution that integrates Acxiom best practices for rapid implementation at an attractive price. Acxiom helps clients analyze their existing customer file, then uses the data to select the highest quality prospect names to bring into the database. MarketEdge-X offers integrated, multichannel marketing and reporting, and enables marketers to perform market segmentation, analysis and execution. Instant access to the database makes it possible for clients to execute more targeted campaigns to existing customers for cross-sell and up-sell, as well as new customer acquisition campaigns. Clients can clean and enhance internal data and centralize all customer and prospect data into one database. ROI is nearly immediate.
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Acxiom’s premium data cleansing services provide more comprehensive address correction and change of address data than other commercially available postal correction and enhancement tools.
The following services are available:
- Merge/Purge Processing
- Acxiom’s BestAddress
- AbiliTec®
- Acxiom ChangePlus
- InfoBase-X® Suppression Products
- USPS Cleansing Products
- MyAcxiom.com
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New technologies and cost efficiencies are making sophisticated database marketing techniques easy and affordable for most companies. Profiling, modeling, and data appends can have a significant impact on results by taking the guesswork out of targeting. In the current economy, companies can leverage these techniques to maximize results, reduce costs, and improve profitability.
The following products and services are available:
- PersonicX®
- On-Demand Targeting
- Database Profiling Analysis
- Economic Assessment Selections
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Acxiom’s ListKey Corporate Solution is our high-end web-based platform for data owners and the most data-savvy brokers, resellers, database marketers, agencies, and corporate marketing departments. ListKey Corporate Solution lets you pick and choose from any and all of Acxiom’s data files, plus upload your own lists and data into a list fulfillment system with the broadest feature set so you can quickly, accurately and effortlessly select and fulfill marketing data.
Only ListKey Corporate Solution includes all back-end administration functions while providing you with the most comprehensive platform available. The highly configurable and scalable solutions is ideal for large,compiled files with many selections and enables you to run comples counts and queries. Other features include:
- A turnkey white-label solution with integrated e-commerce
- Access to all of Acxiom’s data files and sources including InfoBase-X consumer and business files, D&B business file, and Valassis residential file
- Includes your own data files and sources
- Multiple geographic selection criteria and geo-file uploads
- Merge/purge data queries on-line
- Upload suppression files
- Output data for direct mail, telesales, and database analysis
- Include postal presort and walk-sequence for mailers
- Includes all back-end administrative functions
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Acxiom’s ListKey Xpress is a self-serve list fulfillment web application solution designed to meet the list fulfillment needs of small resellers, print shops and other mid-level data distributors. For marketers who do not need the complexity and customization of ListKey Corporate Solution, The turnkey “branded” solution with integrated e-commerce is an ideal web-based list fulfillment platform. Features include:
- A flexible, web-based data query and selection platform that offers easy and robust data delivery
- Access to all of Acxiom’s data files and sources including InfoBase-X consumer and business files, D&B business file, and Valassis residential file
- Supports fulfillment of large data extracts for organizations with high volumes of small orders
- Automates the list sales process for list sellers and end-users
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Acxiom’s ListKey Datapipe is ideal for companies that want to integrate data and mailing list sales into an existing e-commerce or customer relationship management (CRM) system such as print-on-demand, business services, online direct mail creative and more. Datapipe is not a turnkey solution and requires programming to integrate with your existing online platform. It can be seamlessly integrated into an existing e-commerce site. Other features include:
- Access to all of Acxiom’s data files and sources including InfoBase-X consumer and business files, D&B business file, and Valassis residential file
- Counts/queries by geo and additional selections
- Random nth selections
- Suppress/omit prior counts/orders
- Invoices generated on an order-by-order basis to DataPipe licensee
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Acxiom’s Listkey List Management licenses the ListKey corporate platform specifically for use by service bureaus and list managers that need a platform for list management and fulfillment. The Acxiom branded solution’s features include:
- Basic count, order, and reporting capabilities
- No e-commerce
- No administration tools
- Pricing quoted on a case-by-case basis
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MyAcxiom.com is a self-serve web-based solution that gives you direct access to Acxiom’s state-of-the-art proprietary software to clean, correct and standardize your mailing lists. This powerful tool guarantees deliverability increase and ROI. Perform address hygiene, merge-purge processing, data enhancement with demographic, lifestyle and behavior data, and suppression processing using an 24/7 automated system that is available via any Internet connection. Cost-effective and simple to use, MyAcxiom.com enables you to:
- Clean your lists using four different Acxiom and USPS databases to ensure accurate, deliverable mailing addresses
- Perform merge/purge operations to eliminate duplicate names and addresses and unwanted entries
- Add InfoBase-X® Enhancement demographic, lifestyle and behavioral data to your files
- Access InfoBase-X® Suppression and DMA Suppression databases
- Improve deliverability with Acxiom AddressAbility®, Acxiom® BestAddress, and Acxiom® ChangePlus, NCOALink, DSF2, and LACSLink
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