Data Hygiene and Suppression
Acxiom’s premium data cleansing and preparation services optimize all of your list processing and results.
Acxiom’s premium data cleansing services provide more comprehensive address correction and change of address data than other commercially available postal correction and enhancement tools.
Acxiom’s proprietary name and address parsing and data diagnostic tools correct data entry errors and validate and fix inaccurate source data. This data preparation improves downstream U.S. Postal Service (USPS®) processing and matching,
After data is prepared, addresses need to be standardized and enhanced. Acxiom uses all USPS products to improve deliverability, decrease mailing costs and enhance matching and recognition in downstream processes.
High quality data from the data preparation process enables us to match accurately to USPS postal files. More accurate contact information ultimately results in more effective data.
Acxiom has been a leader in the merge/purge business for over 30 years. We have developed numerous products that are built specifically to help companies process the most accurate and successful marketing/direct mail campaigns possible. Acxiom’s merge/purge solution utilizes Acxiom’s Customer Data Integration (CDI)process at its core for duplicate identification. Combined with our householding, segmentation and analytical expertise, Acxiom’s industry leading merge/purge processing helps companies develop effective marketing campaigns. Acxiom’s direct marketing experience and technology proves we are well positioned to grow with your merge/purge needs.
Request Additional Information
Acxiom’s® BestAddress can enhance the coverage of postal data by adding missing apartment numbers and correcting street number transpositions. These higher-level corrections can lead to more change-of-address matches, increased ZIP + 4 ® percentages and fewer undelivered pieces.
Request Additional Information
Acxiom AbiliTec’s consumer recognition capabilities help businesses recognize customers regardless of communication channel — mail, email or phone — to create more accurate customer views and manage changes over time. Effective customer views result in improved customer experience, lowered costs, decreased legal risk, and increased marketing Return On Investment (ROI). Acxiom’s proprietary linking technology leverages an enormous database of current and historical data and extensive matching capabilities to help clients consistently recognize customers even with name changes, unreported moves or miskeyed information.
Request Additional Information
Acxiom ChangePlus is an AbiliTec®-enabled change of address service that locates many movers missed by traditional change of address processing. The ChangePlus file is a compilation of more than 50 million move records from a variety of sources including magazine publishers, mail order firms and catalog houses. The data is updated monthly and contains five years of change of address records.
Request Additional Information
InfoBase-X Suppression facilitates compliance with legislative and industry self-regulatory privacy guidelines. It eliminates low and non responders which increases profitability. It improves customer relationships by enabling businesses to honor consumer preferences. Suppression products include:
- Direct Marketing Association (DMA) Suppression – Self-regulatory efforts, such as the DMA’s Mail Preference Service (MPS), Email Preference Service (EPS), and Telephone Preference Service (TPS) are an effective way to protect consumer privacy
- Do-Not-Call Suppression – All available Federal Trade Commission (FTC) National and State SAG mandated do-not-call files for the U. S.
- Wireless Suppression – Includes the DMA Wireless file, plus the numbers of consumers who have ported their traditional phone number to a wireless phone
- Profit Max Suppression – Increases the profitability of client mailings by removing records from deceased individuals, prisons and bankruptcies
- Underage Suppression – Recognizes minors under the age of 18 and also under age 14 to comply with privacy concerns and laws
- Geo Suppression – Easy-to-use solution to suppress delayed or inactive ZIP™ codes in response to declared disaster areas and other situations that require temporary mail suspension
Request Additional Information
Acxiom is a full-service licensed provider of the following USPS cleansing products:
- DPV® – Identifies known USPS delivery points
- DSF2® – Contains all known deliverable USPS addresses, including mail drop associated information (business vs. residential) and vacant/seasonal addresses
- LACSLink® – Created during 911 address mandate; provides updated addresses for areas that have undergone permanent address conversions
- NCOALink® – Provides information on all businesses and consumers who have filed permanent change-of-address cards with the USPS within the past 48 months; Acxiom receives weekly updates to the NCOALink file
Request Additional Information
MyAcxiom.com is a self-serve web-based solution that gives you direct access to Acxiom’s state-of-the-art proprietary software to clean, correct and standardize your mailing lists. This powerful tool guarantees deliverability increase and ROI. Perform address hygiene, merge-purge processing, data enhancement with demographic, lifestyle and behavior data, and suppression processing using an 24/7 automated system that is available via any Internet connection. Cost-effective and simple to use, MyAcxiom.com enables you to:
- Clean your lists using four different Acxiom and USPS databases to ensure accurate, deliverable mailing addresses
- Perform merge/purge operations to eliminate duplicate names and addresses and unwanted entries
- Add InfoBase-X® Enhancement demographic, lifestyle and behavioral data to your files
- Access InfoBase-X® Suppression and DMA Suppression databases
- Improve deliverability with Acxiom AddressAbility®, Acxiom® BestAddress, and Acxiom® ChangePlus, NCOALink, DSF2, and LACSLink
Request Additional Information
